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About Us

OUR STORY

We are on a mission to bring you apparel in thoughtfully-engineered fabrics and designs that fit your life and your style. We strive to offer better alternatives to disposable, “fast” fashion by sourcing sustainable fabrics, making durable garments in timeless silhouettes, supporting an ethical supply-chain, and amplifying minority voices.

Our clothing is designed and constructed for comfort and function that will perform with you everyday, everyWEAR.

We're building a better planet starting with the basics. We hope you'll join us.

Cheers,
Liyin, Founder & CEO

IMPACT REPORT 2024

25,000 Trees planted 

1.2 Million Pounds of carbon dioxide removed from the atmosphere.

Trees were planted in Oregon, Nepal, and Vietnam in an effort to support reforestation and the local community. Thanks to you. Let's keep on going, there is so much more we can achieve together.

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DESIGN 101: THE BASICS

 

From work to lounge to weekend, our garments were designed and constructed for comfort and function that will perform with you. Proto101 fabrics are engineered to feature comfort stretch, performance wicking to keep you cool and dry, and functional details like forward-shoulder seam for comfort and fit. We designed Proto101 to fit a variety of styles – Classic, Relaxed, Over-Sized – so that no matter your style, we have you covered.